SIX IN A ROW
Whist part of the adidas design team the founder of the Dilley Studio, Marcus Dilley, designed match, training and leisurewear for Germany’s biggest football club, FC Bayern Munich for the 2018/19 season. From the start, we emphasised the need to create a new, modern look to contrast the recent kits for the club.
In terms of overall aesthetic, we wanted to use an increased amount of navy blue, a colour that hasn’t been used by the club for many years, and utilise it in a different way. The subtle details on the cuffs as well as the block colour on the shorts resulted in a look that references the past, but very much looks modern and fresh.
For the graphic on the jersey, we wanted to create a modern version of the Rautenflagge using optical art to give the impression of different shades of red, whilst only using two. The end result after hundreds of iterations utilises rauten within rauten that, from a distance, reveals zigzags from the Munich coat of arms.