MLS All-STARS 1 – 1 JUVENTUS
Whilst being lead designer for the MLS as part of the adidas design team, Dilley Studio Founder Marcus Dilley, was tasked to design the MLS All-Star kits for the 2018 season. In a World Cup year, the whole football industry wants a connection the tournament, in whatever way possible. We strived to show the authenticity of adidas and the MLS by showcasing a link for all to see.
To accomplish this, we looked to incorporate the visual language and graphic style of the adidas World Cup kits, but implement it in a fresh way that would be unique to MLS. For this, we decided to highlight the sleeves and shorts as the main design elements. After a predominantly dark kit in 2017, we used cream white along with a vivid blue and red to create a look that is representative of the MLS.